The Sears Fievel Plushie was a stuffed Fievel toy, released in 1986 by the store Sears to promote An American Tail. It was manufactured by Caltoy, Los Angeles. This Fievel plushie stands about 50cm (19.75 in) tall, and is generally seen as the highest quality Fievel plushie available. It comes with a big blue hat, a baggy red sweater with a rope-like belt and blue pants, all very accurate to the film in both color and relative scale. The hat is stitched onto Fievel's head, but the rest of the clothing is removable. Unlike plushies which came later it is able to sit down as well.
Most well-preserved plushies with all of the clothing intact go for between $25-$30 dollars on ebay and other websites.